Digital
Barley is a multimedia publication celebrating the new whisky culture.
Stylish, unstuffy and brimming with satisfying writing and striking imagery, Barley is the new voice for the modern whisky era.
Barley is an independent brand. We’re not owned by a proprietor. And we are not beholden to any organisation that may influence what we write. Everything you read is published because we like it and we think you might too. Discover an eclectic mix of original stories from leading writers that you won’t be able to read anywhere else.
We love to support brands like us through a mixture of content, ideas and advertising across our website, social channels and regular newsletters.
Content
As experts in content creation our team knows how to find the story and tell it in an engaging and original way, which audiences love to enjoy and share.
Whether it’s long form articles, documentary films or narrative social content, we help brands create high-quality, editorially-led stories.
We work with brands to discover their needs and then our network of writers, film-makers and photographers bring those stories to life on multiple platforms. They are published on Barleymagazine.com and can be shared via the brands’ own channels and partners.
Part content creators, part branding agency and part PR professionals, we conceptualise, create, execute and, finally, distribute the finished product.
We are highly experienced sector experts so we know what’s best for the brands we work with.
We charge editorial fees, as opposed to the much higher commercial rates demanded by our competitors.
Branding
Launching a new product or doing a deep dive into an existing product can be costly and timely.
From brand and strategic positioning to market and competitor research, Barley Branding help companies launch new products in the market from inception to product launch.
We have a global network of industry insiders, whisky experts, influencers and marketeers to ensure that labour intensive research is fast tracked and laser-focused on the specific opportunities for each individual brand.
